Congratulations! You closed another new deal. You ring the bell, everyone cheers, and you pop open the champagne. It’s time to celebrate, right? Not necessarily. Just because you acquire a new logo doesn’t mean you are rolling in profits.
When it comes to increasing customer loyalty, consider customer journey mapping. A journey map is a visualization of a process people go through in order to accomplish defined goals.
A success plan is a single place to capture customer goals and your approach for reaching them. The plan is a document that includes best practices and quick wins while addressing gaps and risks.
It’s not enough to hope leaders notice all the hours you and your team strive to onboard and enable customers. Most likely, management doesn’t fully understand what you do all day, nor the greater impact you have on the business. So, you need to tell them.
During onboarding, it’s critical you combat the challenges of first impressions, buyer’s remorse, and prospection because how you start with a new customer may determine whether they renew or they churn.