Maturity Level
Reactive
Execute a Tech-Touch Kickoff That Delights
Establishing a reliable communication structure is crucial to a successful customer kickoff. Learn how to use a tech-touch communication approach for your customer kickoff.
Create Alignment with Your Customers
Your customers have goals and reasons why they chose your product or service. A tech-touch customer kickoff drives product adoption and builds customer loyalty. Be proactive about the customer experience and design a post-sale kickoff that empowers your customers to become loyal, active users and champions.
Free Resources to Help You Run this Play
Workshops
Templates
What Is a Tech-Touch Customer Kickoff?
The customer kickoff is not just about the sales team introducing the customer to the post-sales team—it’s about driving initial customer adoption. You want to identify key areas where you can deliver value quickly to build customer loyalty. A tech-touch kickoff works best when you want to inspire your new customers to use and emotionally invest in your product or service, but it doesn’t need to be a live meeting.
This Play’s Objective:
This play is for any business that wants to support their new customers from day one by providing proactive knowledge and guidance with a tech-touch communication approach. You’ll create a transition plan to get your customers using your product or service quickly and successfully.
You’ll Walk Away with:
- How to evaluate your current customer kickoff processes
- A proactive approach to improving customer loyalty with a consistent content strategy
- Email templates for your tech-touch communications
- Building on your customer welcome experience and mapping out the next stage of the post-sale engagement
- Established repeatable processes to make your customer kickoffs seamless, from agenda-building to running the meeting itself