Launch Paid Post-Sale Programs
A paid onboarding/implementation program communicates that you understand exactly what your customers need to be successful with your product or service.
Transform Onboarding from a Cost Center into a Revenue Generator
Use this play to increase customer commitment and long-term engagement with your product or service, resulting in a self-sustaining, scalable—and ultimately profitable—post-sale experience.
What Is Paid Onboarding?
Charging for onboarding or implementations is a crucial component of a fully scaled post-sale operation. When you calculate your total opportunity cost versus the sale revenue, you should come out ahead. By transforming customer onboarding from a cost center into a revenue generator, you’ll be able to invest significantly more time and resources to ensure your customers are successful, leading to deeper, more profitable relationships.
This Play’s Objective
To take the first steps to create a self-sustaining, scalable—and ultimately profitable—post-sale experience. By creating a paid program, you’re communicating that you understand exactly what your customers need to be successful with your product or service and that you have a valuable, tried-and-true approach they can trust.
You’ll Walk Away with:
- Refine and expand your post-sale programs into easy-to-understand service tiers.
- Design, validate, and test your value propositions to effectively market your paid programs.
- Proactively address internal and external pushback to your paid program.
- Decide how and when to up-sell customers into a paid post-sale tier.