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A recent Salesforce survey revealed that enterprises are looking toward improving systems in response to changing business conditions. This is driven by several common reasons: improving customer experience, streamlining business processes, and protecting current investments. IT leaders overwhelmingly reported choosing apps from the AppExchange for 10 key benefits: 


  1. Data Integrity and Security: Native apps are built on the Salesforce platform and leverage its robust security measures and data governance protocols. By using a Salesforce-native app, you ensure that your sensitive customer and business data remains secure within the Salesforce environment.
  2. Seamless Integration: Salesforce-native apps from the AppExchange offer effortless integration with your existing Salesforce ecosystem. This integration ensures smooth data flow, eliminates the need for complex integrations, and saves time and resources that would otherwise be required for custom development.
  3. Enhanced Productivity: Salesforce-native apps are designed with the specific needs of Salesforce users in mind, providing seamless workflows and user experiences. By utilizing an app that aligns with the Salesforce user interface and functionality, teams can work more efficiently. 
  4. Streamlined Updates and Support: Salesforce-native apps receive continuous updates and support from their developers, ensuring compatibility with the latest Salesforce features and functionalities. This eliminates compatibility issues and provides ongoing access to new enhancements, bug fixes, and customer support.
  5. Leveraging Existing Salesforce Expertise: By opting for a Salesforce-native app, you can capitalize on the existing knowledge and expertise of your Salesforce administrators and users. They can easily understand and leverage the app’s capabilities, reducing the learning curve and maximizing the return on investment.
  6. Seamless Scalability: Native apps are built to scale alongside your Salesforce implementation. As your business grows and evolves, a Salesforce-native app can accommodate increased data volume, user traffic, and complex business processes without compromising performance or stability.
  7. Unified Reporting and Analytics: Salesforce-native apps seamlessly integrate with Salesforce reporting and analytics features, providing a unified view of your data. You can leverage Salesforce’s powerful reporting capabilities, generate comprehensive insights, and make informed business decisions based on real-time data.
  8. Larger App Ecosystem: The AppExchange offers a vast selection of apps that play nicely together. This allows you to unite more teams on Salesforce and create a single source of truth across your business. 
  9. Faster Time-to-Value: Salesforce-native apps are purpose-built for Salesforce environments, eliminating the need for customizations or complex configurations. This significantly reduces deployment timelines and accelerates the time-to-value for your investment, allowing you to realize the benefits of the app sooner.
  10. Future-Proofing Your Investment: By selecting a Salesforce-native app, you align your organization with Salesforce’s product roadmap and future enhancements. This ensures that your investment remains relevant and supported as Salesforce introduces new features, providing a long-term, sustainable solution.

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